It is but natural for the greenhorn in a diverse and specialized field like graphic designing to stumble along the way. However, it’s always helps to identify mistakes early on. Here, we’ve listed 20 common design mistakes for the benefit of those in graphic design services.
1. Plagiarism: It’s futile for designers to think they can escape with copying the work of other designers. Sooner or later, you’ll be busted. Original work is a criterion for hiring designers.
2. Wrong typography: Wrong choice of font can throw a spanner in the works. Deficiency in types may mean going back to square one and starting design work all over again. Free fonts can be quite problematic for designers as far as user rights and legalities are concerned.
3. Neglecting audience: Overlooking the target audience is one of the commonest mistakes in design. Often design artists forget that their projects are to be directed at different groups of audience. It’s crucial that their design works are channeled towards the right audience.
4. Failure to involve clients: Many designers don’t establish a protocol to keep their clients involved in what they are doing. They fail to keep contact with clients. It’s a recipe for project disaster.
5. Postponement: Some designers are in the habit of procrastinating things until it is too late. Last minute panic and rushing through are utterly unprofessional. This may cost them dear in terms of losing clients and damage to reputation.
6. No comprehension of brief: Lack of full understanding of a design brief is yet another common design mistake. In such situation, a designer ends up offering something to customer that is totally different from what the latter expected.
7. Too much diversity in fonts: A maximum of two different fonts is sufficient for a project. Anything more than that becomes a problem, which will give design a confused and chaotic look. Your work must appear consistent.
8. Failure to proof read: Another major problem with designers is failure to proof read their work. Bad grammar means bad impression to readers. A spell checker is helpful in checking misspelled words.
9. Mistake with stock images: To make up with the high cost of hiring a truly professional photographer, many designer turn to stock images. The danger with this is they can end up using stock images that have been used countless number of times and which are familiar to viewers. Result: uninspiring project.
10. Loss of confidence: It can be a designer’s undoing to lose self-confidence in the middle of a project for no obvious reason. No client wants a half-baked project to be handed to someone else. It’s not wise to change horses in midstream.
11. Communication failure: The inability to get across your design concepts in details to the client is another common mistake with design folks. The client should be kept in the loop of what really is going on. It is a blot on professional relationships with clients to not do so.
12. Making it personal: Some people will love what you do while some won’t. Criticisms are bound to be there in a graphic designer’s life like in any other area. But they are not supposed to be taken personally. Learn from them and move on to a better pasture.
13. Failure to update yourself: Without change we are as good as dead. So many changes are taking place on a war-footing each day, and it’s the responsibility of a graphic designer to stay up-to-date with all the latest tools and techniques in this creative domain.
14. Overconfidence: A designer should never exceed the limits of their capacity while accepting a project assignment. Accepting projects that are beyond their qualifications and skills may lead to a goof-up big time. They should know their limits.
15. Wrong influence by trends: Rookies are in the habit of following design trends blindly. They should analyze what their clients do really require and work on that instead. Their design products must withstand the test of time.
16. Lack of contextual designing: Taking into consideration the factor of context in designing is critical. It’s not good that a designer ends up offering a finished product that end users cannot use. It’s necessary to explore the contextual significance of designing.
17. Not keeping shortcuts handy: It’s common for designers to miss the wood for the trees. They fail to use shortcuts like Illustrator and Photoshop. This obviously leads to projects consuming more time to complete than necessary.
18. Not asking for help: Start-up designers think that asking for a helping hand from fellow designers hurts their prestige. They must understand that two heads are always better than one. The other designer would probably pick out your mistakes.
19. Initiating design in color: At least at the starting phase, designers must learn to see design works in black and white. Initiating a design in color is considered a major error. Many promotional mediums disallow color.
20. Doing it without a contract: Rookies don’t see the importance of contracts. This gives clients a free hand in getting away without paying for the design work. It’s thus always important to ink contracts between the client and the designer before kick-starting a project.
So, these are some of the common graphic design pitfalls that neophytes encounter on a daily basis. To err is human, but that doesn’t give you the license to go on committing them unchecked. Avoiding costly mistakes is particularly important in a field like graphic design that needs a lot of planning and consultations to see the light of day.