The online business world is a highly competitive landscape where thousands of entrepreneurs struggle to look their best in a congested space. What makes the situation all the more complex is the inability of businesses to recognize the real game changers. Graphic designers, for example, have still to find their legitimate space in this arena. Online entrepreneurs either dismiss graphics as waste of money or use them just as a fad. The truth, however, is that graphics if used in the right way can virtually turn around your online business. To achieve such results the first thing that you have to do is hire professional graphic design services.
If you are still in some doubt about the importance of a good graphic design service, take some time to go through these content marketing statistics:
- Blog and articles with graphics get 94% more views than those without graphics
- Tweets with images are retweeted 2-3 times more
- 63% online shoppers consider the quality of the product image more important than the product information
- More than 95% B2B buyers prefer visual content to the written word
By now you must have understood the significance of graphics for an online business; however there are 3 very important reasons to hire graphic design services.
Let’s find these out:
1.Boost Your Brand – You can do a thousand and one things to enhance your brand value, but when it comes to things like company logo, website layout, company font and marketing material, you have to fall back on the expertise of the graphic design services. These are the things that give a unique visual identity to your brand. Professional graphic design services ensure that every customer recognizes your brand in the right way. This in turn builds trust and encourages positive referrals from customers. While a weak brand easily withers away from customers’ memory, a brand built by graphic design services becomes virtually unforgettable.
2. Save Your Time – Professional graphic design services bring expertise like Adobe suite, flash animation and video editing etc. to the table. If you are running your core business, you obviously do not have time to gain these skills or to hire professionals with these talents. Simply hire the graphic design services and find enough time to give to your core business.
3. Make Your Business Future-Ready – With decreasing attention spans in young audiences, marketing messages need to be delivered as quickly as possible and images are still the best way to do this. With small screen mobile technology becoming more prevalent than the larger screens of desktops and laptops, modern audiences aren’t as willing to invest time in reading your message. Professional graphic design services make your business future-ready by providing these attributes.
Surviving in the online business space depends on how efficiently you communicate your brand. If you are not an expert brand communicator, it is best to hire a professional graphic design team.