6 Key Animation Trends In 2016 That Will Change The Animation Industry

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6 Trends in the Animation Industry That You Must Know


How the Distinction Between Live Action And Animation Is Decreasing

The canvas and scope of animation has gone beyond movies. Its popularity as a marketing tool has now been accepted. Its demand has increased across a range of media channels, from advertising, digital marketing to any industry.  Because of various factors, the nature of the animation industry has started changing.

Here are the 6 key emerging trends in the animation industry:

Narrowing the distinction between live action and animation – The difference between live action and animation is shrinking. Animated motion captured characters look more as ‘real actors’.  You can watch Guardians of the Galaxy and Dawn of the Planet of the Apes to confirm this trend.

Mixed styles – Cross continental cultural sensitivities are mixing in animation films which can be vividly seen.Big Hero 6 is a great example. It’s based on the Marvel Comic’s Japanese character Hiro Hamada and its robot . The film became a big hit in both USA and Asia. This cross-continental mix is bound to grow in Animation industry.

The rise of NPR – NPR (No Photographic Rendering) is increasing in the world of animation. Now 3D software is used to generate impressionistic kind of animation. This resembles to hand-drawn media. For example: see the Psyop’s latest piece for AirBnb.

Flat Design 2.0 – The term Animation industry 2.0 was coined by designer Ryan Allen. This is based on the iteration of vibrantly colored and grid-friendly design. It actually embraces design elements related to skeuomorphism which is more about the use of gradients and textures.

The rise of NPR – NPR (No Photographic Rendering) is increasing in the world of animation. Now 3D software is used to generate impressionistic kind of animation. This resembles to hand-drawn media. For example: see the Psyop’s latest piece for AirBnb.

Emergence of more standardized pipeline tools – More standardized pipeline tools are emerging in animation. Kim Libreri, well-known animation designer, says, “Off-the-shelf applications for things like tape backup and data migration, I also expect to see standardized tools for creating virtual humans.” Apart from that, strong trend is emerging towards off-site rendering so that vfx and post houses could focus more on the core artistry of their work.

Web animation performance will improve – Web browsers are becoming faster; Chrome and Mozilla are also pushing for standardize behavior of web-browsers. Add this with increasing computational power of mobiles, means that web animation performance will continue to improve.

Conclusion – The amalgamation of technology and culture is changing the way animation industry function. These trends will determine the future of animation industry in times to come. So, we can really wait for exciting time in the field of animation in the future.

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