Animation still mesmerizes people, and this is the reason animated videos are more effective than live videos in taking your message across. Arrival of 3D technology has made it even more mystical to the layman. As an entrepreneur, you can mark on this mysticism and tingle the curiosity of your prospects. Here is the process involved in the making of animated videos:
Storyboarding You begin by conceptualizing your ideas and creating storyboards that transform these ideas into visual form. Storyboarding is sequencing your illustrations to demonstrate your digital story in two dimensions, time and interaction. Time determines what comes when, while interaction clubs various elements of the animation with one another.
3D Modeling Once storyboarding is done, the task of building the props, environment and characters starts. This is termed ‘modeling’. Creating a 3D model involves taking a simple object and extending it into a shape that can be detailed. As a 3D artist, you must know how to use various methods to create a 3D model.
Texturing 2D images are overlaid on 3D models to add colors, designs, and textures, that can be brushed on the models as easily as if they have been painted separately. The real photographs of the textures can be used to make seamless repeatable patterns.
Rigging and Skinning Rigging is the process of setting up a controllable skeleton for the character that would bring it to life. Every rig and corresponding set of controls depends on the subject matter. Skinning is the process of affixing the 3D model to the rigged skeleton facilitating its manipulation.Animation
Now is the time to get a 3D object to move using one of the animation techniques. Keyframe animation involves manipulation of objects by the animator on a frame-by-frame basis. Other methods include importing motion capture data and implementing it to a character rig, placing objects on splines and prompting them to follow the path of the curve, and using the built-in physics engines of the 3D application.
Lighting Lighting in 3D simulates lighting in real life. Along with textures, camera angle and other elements, it can bring a scene alive. On the other hand, improperly used light can wash out a scene. You have to learn how to use lighting to make a scene convincing.
Camera Angles and Techniques In 3D, camera can be used to create otherwise impossible perspectives. Software would allow you to create one or more cameras, position them as desired and alter the settings to reflect variables such as focal length, depth of field, etc. Options for moving a 3D camera include motion blur, truck, dolly, orbit and pan.
Rendering Typically the last step in the 3D production pipeline, rendering focuses on the final presentation of an animation video. It has several aspects such as camera and lighting choices that affect mood and shadows, handling of special effects, transparency, etc. Perfection at every stage of the process will turn out an animated video that will make an impeccable tool for meeting your marketing objectives.