Flat Website Design – A Brilliant Design That Focuses Solely on Content
Flat web design is a visible trend within the industry. Focusing on simplicity, it takes out a lot of the more complicated components such as textures, gradients, patterns, shadows, bubbles, and other shiny effects. This design scheme makes the layout look interactive, sans the more exquisitely refined graphics.
The need to browse the layout on a variety of devices led to shifting of design trends from bulky textures and gradients to vibrant colors, simple shapes and ‘flat’ components. There was a visible shift toward white space and large typography.
Since corporate giants like Microsoft and Apple brought in the concept of flat website design, it has become trendy.
You need to follow certain basic principles when implementing a flat web design:
Minimalistic Design – Simplistic design is at core a flat web design. As the antithesis of skeuomorphic design that is noted for attractive UI elements, Flat web design, flat design is very simple in all aspects. Flat web design combines simple UI elements with vivid color patterns to make an impressive UI design.
Simple UI Elements – Designers go for simple UI elements like circle, rectangle, square, etc. when designing. While there is no hard and dry rule for selecting the shape, you need to ensure consistency in the flow of actions. It is for the designers to ensure that the web design leads to smooth experience for the users.
Typography & Color – Using the right typography and combination of colors is important for making website engaging for the visitors. Dark shadows and gradients need to be avoided in a flat web design. Bold and vibrant colors lead to a better design performance. As the typography contributes in adding a tone to the design, use various typefaces to optimize the look of the website.
Absence of In-depth Design Elements – Flat design philosophy requires web designers to simplify images and objects to create real world visual effects. In-depth design elements such as strokes and drop shadows are absent, and you must know to convey complex messages with minimal design.
Visual Hierarchy – As gradients and shadows are missing, designers have to use natural flow of content and color-combination to give visual hierarchy to the website. You have to use different font sizes and colors to make clickable items distinct from rest of the page components.
How to Go about Creating a Flat Web Design – The goal must be to create a cohesive visual and functional web design centered on the idea of simplicity.
You need to:
- Choose vivid colors carefully to give aspects the weight needed to set them apart in absence of illustrative detail.
- Provide a clean, crisp supplement to illustrations
- Keep the text concise and to-the-point
- Ensure UI elements like buttons and links are clear and noticeable
When to Select Flat Design for Your Website – All the talk about flat website design does not mean that it suits all sorts of websites. For instance, if you are running an eCommerce business and the site is likely to display a string of product images, flat web design won’t work.
Do not get yourself preoccupied with the design philosophy. Ponder what sort of site you have set out to create and adopt a design approach in accordance with it.
Determine if the design theme will make the site really useful for the visitors. If it does, go for it.