Mother nature comes in all shapes, sizes and forms. There is no limit to how much Web design Service Company you can draw from it. If you’re an astute observer of your natural surroundings and have an eye for details, there’s an array of natural elements to put to work. Here’s 11 of them:
Balance: Visualize a natural ecosystem in its undisturbed, unobstructed, and uninterrupted state where there is a balance of all life forms. Similarly, web pages need a perfect balance of texts, graphics, and white space. Any extra focus on what you erroneously think will grab the audience’s immediate attention will disturb visual hierarchy.
Consistency: Consistency means unity and harmony among different elements of nature. Just as designers witness agreement and synchronization in nature, they must find ways to offload them into web design. For instance, the background and foreground ought to complement each other. The true purpose of the site must be complemented by the nature and kind of designs employed.
Contrast: Correct contrast of colors, shapes, and sizes can work wonders for designers and audience alike. Green leaves of symmetrical shape against a blue sky interjected by bulbous clouds are an example of natural contrast. Taking inspiration from such natural phenomenon and translating them into an interplay of contrasted colors, textures, shapes, and sizes will achieve a refined web design purpose and generate interests.
Simplicity: Nature has a simple design structure. For example, a flower has a stem, a central part, and the petals. Solar system depicts another simple positioning of different stars and planets. Web designers can take a cue from this introduce simplicity in their web design projects while still serving the purpose. The idea is to offer visitors simple but attractive and original page.
Order: Let’s admit it: there is order in our universe since the beginning; it is man who has made it chaotic. The Sun never rises in the west, and planets never change their places. This gives a sense of order, ease and logical flow of things through time. The same case with web design. If things seem out of place, it makes site visitors uncomfortable and pulls their hands to click away from web page.
Textures: Texture enhances one’s interest in things, and nature abounds in it. You may not be able to feel textures on a web page, but certainly we can see them. Background textures add to the overall theme and purpose of a design. Decisions on texture are to be made after considering the subject of the page and the target market.
Variety: Mother nature is undoubtedly a storehouse of rich variety of things, both living and non-living. Look at all the plants, animals, rock formations, and water bodies around. This variety makes our world an interesting and exciting place to dwell. The goal is to give that same feeling to site visitors. Be it colors, fonts, images or graphics, there’s no limit to what a designers can experiment with.
Proportion: Nature has gifted us things in definite mathematical proportions like the Golden Ratio which says that things have a tendency to take formation in specific proportions. Those web designers who honor this principal produce more pleasing designs. In the same vein, the Fibonacci sequence is another type of proportion. While it is seen as spirals in nature, in web design it is found in the way more important elements are placed in larger ways than the lesser ones.
Motion: Nature never remains static; it’s always in motion. Visitors to web pages too look for some kind of motion without becoming distracted. Animation and other illusion of motion can make a good impact for those looking for something unique.
Emotions: Nature raises different moods, emotions, and sentiments through its marvels like weather. A functional website should foster the same kinds of emotions and moods. Understandably, there is gonna be a gulf of difference in the mood between a video game developer site and a funeral home site. Web content plays a big role in creating the right kind of emotions.
Interdependence of elements: Nature signifies interdependence. You can’t be seriously thinking each element found on earth existing on its own. Every single thing is in a symbiotic relationship with things next to it. Apply this to web design. Say a website featuring high-end jewelry is promoting lavish lifestyle as much as it is selling its jewelry pieces. All of these interdependent elements make up a complete look and feel of a web design.
Creative designers in a quality web design service company are expected to look for inspirations wherever and whenever they can. This is how the trade keeps evolving with time. And there’s no better way to do it than turn to nature filled with stimulation’s and motivations.